[ the vision and the craft.]

[our story.]

Luminara was founded by Daniel Turner, a website designer with over six years of hands-on experience creating thoughtful, high-performing websites for businesses of all sizes. Growing up in the Coffs Harbour region of NSW and spending time travelling, Daniel developed a strong appreciation for discovery, clarity, and purposeful design. These values sit at the core of every Luminara project.

At its heart, Luminara is about exploration and direction. Just as travel is about finding your way, great web design is about guiding users effortlessly through your brand’s story, values, and offerings. Every website we create is designed to feel intuitive, engaging, and uniquely aligned with the business behind it.

We specialise in high-quality brochure websites, while also offering e-commerce, branding, and ongoing support where needed. Our focus is on delivering polished, professional results at a price point that remains accessible—particularly for small businesses and startups—without ever compromising on quality, detail, or strategy. At the same time, our process and standards are built to comfortably support larger and more established clients.

Based in the Coffs Harbour area and working with businesses across Australia, Luminara values clear communication, honest collaboration, and results that genuinely help businesses grow. Whether you’re launching something new or refining what already exists, our goal is simple: to create websites that look great, work beautifully, and feel like a natural extension of your brand.

[the process.]

01. [discovery.]

Every project begins with a deep dive into your brand’s story and objectives. We treat this phase as a strategic exploration, navigating through your business goals to find the most effective and direct path to your audience.

Orange curved arrow pointing downward to guide users toward the next section or call to action.
Orange curved arrow pointing downward to guide users toward the next section or call to action.

02. [the craft.]

This is where vision is translated into a technical reality. We focus on building high-performing, reliable websites using industry-leading platforms like WordPress and Shopify. By applying an artisan’s attention to detail, every design element is purposeful and every line of code is engineered for performance. The goal is a digital presence that is as structurally sound as it is visually engaging.

03. [the launch.]

We handle the technical heavy lifting of the deployment process. From ensuring secure, high-speed hosting is configured correctly to performing final quality checks, we make sure your site’s first impression is polished and professional.

Orange curved arrow pointing downward to guide users toward the next section or call to action.
Orange curved arrow pointing downward to guide users toward the next section or call to action.

04. [evolution.]

A website is a living extension of your brand. We provide the ongoing maintenance required to keep your site secure and performant. For businesses ready to scale, we integrate our strategic partnership with Chazz Digital to manage high-impact Google and Meta Ads.

[ready to begin your discovery?]